Many of the most successful executives are adopting data-driven decision-making plans and implementing practical strategies to maximise the use of data collected from both within and eternal to their organisations, using data analytics and tools previously in the domain of customer research and insights.

Led by Dr Ian Tho, we deliver the simplest, actionable plans, based on the industry’s most complex data analytics and customer engagement. Azurium Analytics has repeatedly demonstrated an ability to deliver opportunities to gain and sustain competitive advantage through commercial and actionable insights into their customer. These insights drive maximum return on marketing investment as well as profitability from expanding sales revenue, with previous clients experiencing superior growth over accelerated periods.

Whatever your industry sector, we work with you to identify where customer insights can be leveraged to deliver the most unique and sustainable difference to your business for immediate and ongoing advantage. We work with some of the best and most successful organisations to deliver an even greater edge, contact us to learn about some of our recent projects.

Some of our services include:

Strategy & Planning

  • Strategic Customer Intimacy planning
  • Data Governance and Management
  • Organisational Analytics Blueprints

Delivering proven returns

  • Delivery of tangible returns, from improved insights in the customer
  • Delivering outsourced, operational analytics that deliver simple insights from complex data
  • Support to design, create and build complex models that support some of the simplest, actionable customer strategies


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