Wang Wei has over 20 years experience in retail industry and commercial property development in Mainland China. He has participated on landmark shopping malls projects in first-tier Chinese cities, such as Super Brand Mall, Shanghai Hongqiao Airport Retail and Shanghai Center Tower. He played a unique role on these projects in positioning, design coordination, marketing and leasing, by leveraging international best-practices and applying them in the local cultural context.
He is a well respected author and industry commentator in China via his frequent publications in Sina Property and Wingshang, as well as his active roles on industry forums and in the Chinese education sector. His notable articles such as “Shopping Mall Comparison Among American，Australia and China” and “Reasons for Overheated China Shopping Mall Development” have played a positive role in local industry development.
Based on his unique Chinese and international working experience as a retailer, a mall developer and a consultant, hands-on experience on three Chinese shopping mall platforms, he brings immense value to this review.
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